It’s called Anchor and it’s a cool, fun, and engaging way to have conversations with friends, influencers, and strangers.
Anchor is said to be the Twitter of mobile podcasting. It certainly feels that way, and then some. Anchor is both refreshing and super easy to use.
If you’re wondering how to get started and Anchor, this post will hopefully get you on the right foot.
Before we get into that, understand that mobile audio isn’t a new concept. There have been services like Utterz, SpeakUp, and now Zencaster and Raur to mention a few. A few years back, I became hooked on a mobile audio app called Cinch. It didn’t last though.
Though the community is certainly in its formative stage (think early adoption), users talk about how habit forming it is, more like addictive.
There certainly seems to be some psychology behind connecting via audio. It’s very personal, and if you think about it, it’s a common way for us to engage in conversations. Before there was social media, we all used telephones for conversations. Anchor is on another level though, because users can pick and choose what conversations they jump in and out of, while getting to know people on a first name basis, and in some cases people will talk back. If you have an iPhone, you have to try it.
The app just went live on February 9, and since Anchor automatically tweets out audio recordings, the word is getting out.
How to Get Started and Use Anchor
Of course, the million dollar questions revolve around what will happen as Anchor scales?
1. How will the community be monetized? Advertising is popular because once you have a thriving community of users, why not give brands access to them via ads to become profitable. What kind of ads will be suitable for anchor? How will the community react?
2. How will journalists, PR, and marketing professionals use Anchor? WNYC is already experimenting with Anchor and social audio. NPR, public radio, and commercial radio reporters can use the community to drive discussions around national and regional stories. Marketers who add value could benefit by sharing solutions and building trust. PR pros could use Anchor to listen to customers, respond to crisis, and have real conversations with minimal spin.
3. Will celebrities, sports figures, and others use Anchor? Since Anchor is audible, it could create a stronger following for men and women of fame. Could you imagine having the chance to interact with your favorite celeb? What if they respond back? It will give notable people greater control of their message. A Tweet is text but audio is so much more. They will be able to control the sound bite.
4. How will Anchor handle Trolls or ill behavior? It’s only a matter of time before they show up. Will trolls be blocked and banned? Will they be able to run amuck? What about offensive language?
This community is going to explode. The question is how will you or how do you use Anchor? Do you like it? What do you think will happen as the community grows? I’d like to know. And don’t forget to follow me on Anchor… @amanichannnel.