As great as it is to create videos to brand your company, service, or just entertain, most of us at some point (hopefully) will join in an effort to raise money for an important cause.
The Internet and social media makes it easier than ever to ask our friends, colleagues, and people in our network for donations, and video can prove to be an compelling element of any fundraising campaign.
I know from personal experience, how easy it is to raise thousands of dollars, just by asking (but you have to do it more than once!).
About five years ago my wife and I started raising money for the March of Dimes. We have personal reasons for doing so, and I happened to be recording video of our experience during our first pregnancy.
Unfortunately, things didn’t work out, but I had several hours worth of video, and the producer/journalist in me had to share our story.
When I worked as a reporter, I had to ask people all kinds of personal questions about horrible events. To this day, I’m amazed that so many people would be willing to speak to me and my TV station.
When we lost our twins, I felt that it was a story that had to be shared.
By that time, my wife and I had started to raise money for the March of Dimes so it was natural for us to use the video in our efforts. I edited the first personal documentary using Adobe Premiere Pro.
Each year, I make a point to create some kind of multimedia to use in our fundraising efforts. This year, I even recorded a podcast that was posted on my personal blog.
Because of our efforts, we are among the top fundraising team in our area.
While it is hard to quantify how much money we’ve been able to raise directly from people who have seen the videos and other media, we’ve gotten a wealth of feedback from people who tell us how inspiring our story is, and we’ve learned that we are not alone in our experience with premature birth.
We will continue to make videos, and we will never stop supporting the March of Dimes.
If you’d like to join us and support Team Rico and Jordan, feel free to do so.
Every little bit help!
P.S. Here is the final version of the latest video. It took me about 15 minutes to create this in iMovie ’11, and I shot it with my iPhone. How easy is that!?