If you’re not making videos, you’re probably missing out on an opportunity to connect with your audience, and an iPhone or your mobile device makes it easier than ever to create great videos.
You’ve probably have shot a video at one time or another, but making a video that tells a story, connects with your audience, or communicates a message may not be as easy as you may think.
There is special equipment that you need to capture good audio, and even though mobile devices shoot HD video, there are some limitations that you should be aware of before you jump into a video project.
What are your challenges with visual storytelling? Do you know what equipment that you need, or how to use it?
I recently had the chance to conduct a mobile video production workshop with a group of communications leaders with the Seventh Day Adventist Church.
This presentation was broken into two sessions. The fist focused on the big picture, storytelling equipment, apps, and techniques for mobile video production. The second part was a hands on presentation that let participants touch, and get a feel for the equipment.
Mobile video can be used for YouTube, internal communications as well as for marketing and promotion if proper production techniques are used.
You need to hold the phone correctly, and if possible, use a microphone and tripod.
The first session was recorded using a RØDE SmartLAV microphone and my iPhone.
It’s easy to get started shooting and editing mobile videos by using Apple’s free editing program iMovie.