The Mobile Way

Web Video Chefs’ New E-Learning Platform

Thanks for your interest in mobile video production. We’ll get to the meat of the information after a quick announcement. We’re thrilled to announce that we just launched a new e-learning portal on Web Video Chefs. We’ve published several courses already and more are coming. This will help us serve you better with specific in depth information to help you rock your videos.

Join Our Group Coaching Program

Join Our Group Coaching Program

If you really want a hands on deep dive into video production, we’ve opened the Web Video Chefs Insider. The Insider is a premium program that will give you hands on video production group coaching with a focus on mobile video storytelling techniques (because we all know that mobile video is cookin!).

If you’re interested in a customized group coaching program, that has several bonuses, video critiques, and 1-on-1 calls, we encourage you to sign up now. Charter Membership will remain open until Tuesday, December 17.

Learn the Mobile WayWe want to thank you for starting your journey on The Mobile Way.

This is an exiting time to be a content producer. Everyone from journalists to YouTubers, online marketers and everyone in between are starting to talk about mobile video.

We created this resource page to encourage you take action and make leaps in your storytelling journey.

Please download the slide deck here

What Story?

You may be wondering what kind of story should tell, and what will it take to get started?

That all depends on your reason for creating videos. You need to determine who is your audience, and how will the information help or benefit them?

If you’re an entrepreneur promoting your business, the story may be centered around a problem that your ideal customer is having and how you will solve it. If you’re a blogger, you may want to create videos to increase engagement on your site, or build your authority. You may want to create simple family videos to remember birthdays, family vacations or your kid’s sports activities.

We make videos for all of the reasons mentioned above, and these days we’re using our mobile devices a lot.

Let’s start with this. What’s your story? Who are you? What makes you get up every morning? Why are you here? Take a moment to think about how you would explain this to a complete stranger?

Now, let’s add video to the mix. What should your story include? For starters, every story should have a beginning, a middle, and an end. That’s consistent in everything from full feature movies to well produced webisodes.

What’s our story? Amani created this video (some of it with his iPhone) to share his super hero story. We all dream about being a super hero, and Amani is no different, in fact gave himself the name The Super Video Geek. This is an example of an introduction video to help people get to know us better.

This story will make you laugh, cry and has a few twists and turns along the way, so enjoy.

Now that you know us a bit better, here are the videos that we reviewed during The Mobile Way.

The 2 Types of Videos – Professional and DIY

This is an example of Derek Halpern’s Social Triggers TV episode. As a reminder, he says that he pays $1,000.00 to produce EACH episode. Now the production is trump tight, but we certainly don’t have $1,000 just laying around to spend on producing a web series, and you probably don’t either. Take a look at the quality of the production. The lighting is sharp, the audio is crisp, and his messaging is spot on (thanks to a teleprompter we’re sure).

Though we’re video production professionals, we certainly can’t afford to spend that kind of money on a web video, but what we can do is create high quality DIY videos with about any video camera including a mobile device. Here’s an example of a video that Amani shot and edited completely on his iPhone (The thumbnail is silly, but it gets your attention right?).

The entire set up Amani uses in his home studio costs less than $400.00 and that’s a one time equipment cost. The rest of the investment comes from the time and energy spend producing each video. Seem like a much better deal than spending $1000.00 per video doesn’t it?

The point is that everyday people can now create high quality videos on a budget. Now your production may call for equipment other than a smartphone, and we’re not suggesting that you need to go “cheap,” however, these days every dollar that you can save counts, and video production can get costly.

Our goal is to help people leverage what they already have to create high quality videos. Take one of our coaching students, Robyn Jackson, Ph.D., she’s paid for professional video production in the past, but she’s also has found tremendous value in being able to shoot videos with her smartphone. Take a look.

The point is that if you learn and master professional production techniques, which include using a tripod, a microphone, and lights, you can make just about any video look good. The only other thing you then have to worry about is the content.

The Production Formula

The only way to insure video production success is to follow the video production formula. This is a universal formula that all pros use, and it is generally a three-step process (we’ve added a fourth step since the web has become a prime outlet for content sharing).

So here’s the formula:

Plan
Shoot
Edit
Share

We’ll break this down: The plan is known as preproduction which is the planning phase. The shoot is production, and that’s when you’ll get your equipment together and actually shoot the video content. The edit is postproduction and that’s where you’ll polish the video by adding graphics, music, narration etc. And the extra step is sharing your video, which is easier than ever thanks to social media and sites like YouTube, Facebook, and Twitter.

That’s it. This plan works for any video because if you spend time planning your project out, the rest of the steps naturally fall into place.

Gear Up

You can’t overlook the gear. You’ll need a tripod, microphone and lights, but you’ll need a few other accessories to make this work. Now we’d love to list all of the gear that you may need here, but thankfully, we already created a great resource for mobile video production gear here.

Just remember that to record audio into you’re device, you’ll need a TRRS (4-pin) audio cable, and a tripod adaptor. If you have an Android phone you’ll see a universal tripod listed on the equipment page. This adaptor costs on $12 and works well for all iPhones and most Androids.

We Have No Secrets

Our goal is to teach you what we know to help you tell great stories. We’re not holding anything back. And we know that there are Android users who are wondering if they can do this. The answer is, “of course!” In this video, Amani demonstrates how you can set up and record a video with it a Sprint LG G2.

Now, we know that we’ve covered a ton in this review, but there is so much more to teach you. We want to me your personal mentors to help you achieve success. That’s why we created Web Video Chefs, and that’s why we created the Web Video Chefs Insider. Here’s another secret, the program is regularly priced at $497, but if you use this link (or any of the links on this page), you get a 60% Charter Member discount and get full access to the program for $197. The deal goes away on Tuesday, December 17, and we don’t want you to miss out.

You don’t have to spend a $1000.00 on each video. This can be fun, and you can touch people by using the power of video. What’s holding you back? We’re here to help.

What would you like to learn about video production? What’s holding? What are your greatest challenges? How can we help you tell your story? Leave a comment below.


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