The Four Secret Steps: How to Make Videos

video production for beginersMaking a video doesn’t have to be hard. In fact, it’s like many other skills like cooking, riding a bike, and driving.

Think back to the first time you tried any of those activities. You may have over cooked the food, or fallen off the bike, and driving on the freeway… we’re you a bit scared?

While it may have been challenging at first, the more you practiced, the better you got. As one of my photographers in my early days of news reporting said, “It’s all about getting your reps in.”

That’s how it is with video production. The first time you try to create a video, it may not be easy, and the results may not be what you expected, but the more you do it, it will get easier and you’ll get better.

There is something the pros know to help them make awesome videos.

The Four Secret Steps to Make Videos

There is an easy to follow formula to make videos. It works for just about any kind of video or story that you want to tell. You may want to create a sales video, or start a YouTube channel, brand your blog, or build influence as an expert in your field.

Video is the best medium for all of these things because of the see and say nature of it. You can be seen by anyone, and can share information that will hopefully build your credibility, trust, and add massive value to your audience.

So what are the four secret steps to making videos you ask? Once I share them, you’ll be able to produce anything at anytime. You’ll be able to develop an efficient video making work flow, and you will see the production value increase immensely.

This is the same method that all professionals use. I call it the Video Production Formula and this is it: plan, shoot, edit, and share.

Yep, that’s it. Isn’t it simple? Well, before you answer that, let’s delve a little deeper into each step.

1. The plan. This is known as preproduction and it’s the most important, but the least glamorous step. In most cases, it should start with a question. What kind of video do you want to make? What’s the message, what will it look like, and what is the messaging? In most cases, with a few quick keystrokes, you’ll be able to find some inspiration. There is nothing new under the sun. You’ll want to figure out your equipment needs, work on the script, figure out the location and shoot date. Don’t forget about the edit. You need to have a plan for that as well, and last but not least, a sharing strategy. Wheew, you made it, but that’s just the beginning.

2. The shoot. Once all your i’s are dotted and t’s are crossed, it’s time to go into production. This is where you think of the phrase, “Lights, camera, action!” That’s basically it. You will set up the equipment, the talent (it may be you), does a couple of rehearsals, and you shoot the takes (at least two good takes). If you have multiple scenes, you reset the equipment and rinse and repeat. Do this until you have all of the scenes, and takes according to your script.

4. The edit. This is where the magic happens, and it’s known as postproduction. Editing is where you polish the stone, and create your diamond. The editor will select the best takes, trim the fat, some music and graphics may be added, the color will be corrected, and at the end of the process, you’ll have a masterpiece.

5. Share. The internet has truly changed the media game. There are more ways than ever to get your video in front of eyeballs. There are video sharing communities like YouTube, Facebook video is huge, and let’s not even get into live mobile video like Periscope, Meerkat, and Facebook live. Bottom line is, if you’ve created some content that is worthy of watching, there are people who will watch.

The four secret steps how to make videos aren’t even really secrets to pros. It’s how we make videos. If you can learn, apply and master these techniques, you’ll be able to leverage your expertise, and expose more people to your service, product, or skills.

About Amani Channel

Amani Channel is a former news reporter, a vlogger, an award winning video producer, and an adjunct professor. He also helps organizations and companies create visual stories through VisualEyeMedia.

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